A neighborhood plumber's site that earns the call

The brief

Wrenwood has been plumbing Boise and the Treasure Valley since 2009 and wins most of its work by word of mouth. The site needed to feel like that recommendation: a real person, a straight price, and no pressure. It also had to compete with franchise plumbers whose sites shout in all caps.

What we did

• A voice, not a template. A serif headline, warm cream and copper, and a photo of the actual work. The rating pill and the "60 min average arrival" badge do the persuading.
• Prices before promises. Every service card carries a starting price or a plain-language offer. The "How it works" section shows the flat-rate approval step before anyone picks up a tool.
• Specials as coupons. Three dashed cards the owner can swap each quarter, each with its own fine print, so offers never go stale on the page.
• A form that fits the trade. Name, phone and one open question. The reply is a two-hour window by text, which is how the office already works.
• Owned end to end. Domain, repository and hosting in Wrenwood's name, with hours, service areas and specials in one editable file.

The result

A home page that scores 100 on Lighthouse performance and 100 on accessibility, with the hero photo painted in 0.9 s, and a request form that is one scroll away on any phone.