Insights

Notes on building things that work

What we learn on projects, written for the people who run businesses rather than for other agencies.

Sep 7, 2026 · 1 min read

Why your agency should hand you the keys

Domains, repositories, hosting and ad accounts should be in your name from the first day. Here is what to ask for and why it matters more than the price.

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Aug 31, 2026 · 1 min read

Where AI automation pays off first in a small business

Not the chatbot. The first automations that earn their keep are the boring ones between your inbox, your forms and your spreadsheet.

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Aug 24, 2026 · 1 min read

A design system is not just for big companies

One file of colors, one set of components, and every page you ever build stays on brand. Here is the small-team version.

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